AI Search: How to Prioritize Website Updates (Part 3 of 3)
The traditional search experience of the past several years was marked by choice and selection. User research in 2019 found that searchers distributed their attention across search results in a “pinball” pattern. Sites ranking on the first page of search results, especially the top five positions, had a reasonable chance of earning a click. In contrast, […]
AI Search: Why LLMs Get Things Wrong (Part 2 of 3)
Most of us who use Google AI Overviews, ChatGPT, or other AI search technologies have come across everything from partially correct AI-generated responses to perplexingly incorrect AI summaries. These AI tools are powered by large language models (LLMs), and understanding where LLMs fail can help explain why AI search sometimes gets things wrong. This article […]
AI Search: How LLMs Work (Part 1 of 3)
The sweeping presence and potential shortcomings of LLMs are evident at scale in AI search. This is the first article in a three-part series. It will cover where AI fits into the current search landscape and how LLMs work.
5 Free SEO Chrome Extensions
5 Handy SEO Chrome Extensions Us SEOs and Digital Marketers have the luxury of having thousands of tools right at our fingertips. But a lot of the tools in the industry can be costly and too comprehensive for daily checks without interrupting your workflow. In this blog post, we list five FREE SEO chrome extensions […]
Local SEO Tips
Local SEO Tips Having a local search engine optimization (SEO) strategy is critical for today’s businesses. Today, we have broken down some local SEO tips to help you get started optimizing your website. So, what is local SEO? Why is it important? What roles do Google Maps and Google Business Profile play in local SEO? […]
