Our Identity Management service combines Digital Public Relations and Technical SEO strategies to help individuals and brands recover from a compromised search engine presence.
Our custom strategies will influence search results to represent the impression you want audiences to see, or realign a story that went off-brand.
Below, you’ll see how we separate our online reputation management services into two phases.
We assess the existing damage and forthcoming/risk items to ensure that we’re all on the same page and to help determine the scope, budget, and duration of Phase Two.
Everybody has a story. Some aspects of that story we seek to minimize. Other aspects of our story would serve us better if amplified. We’ll work with you to craft the most positive aspects of your individual story: past, present, and future. These assets might be in professional success, philanthropy, etc.
We’ll catalog the top 50 Google organic results. Each ranking webpage is analyzed for sentiment (positive, neutral, negative), relevance (high, low, none), influence (full, partial, none) and measured for ranking “power” using Domain Authority and Page Authority metrics. We’ll use this benchmarking as a baseline to measure progress throughout the campaign.
Once we have a complete picture of our reputation management status from the Damage & Risk Assessment, Asset Inventory, and Benchmarking, we’ll define the Strategy. Simply, the Strategy outlines the assets we’ll need to create/surface both conceptually and literally. Reputation management strategy is rooted in the creation/promotion of favorable web pages that will outrank the negative ones.
Throughout this phase, we will build out the assets into an “Asset Catalog” as defined by the Strategy. The Asset Catalog often includes the build-out and optimization of third-party website profiles, such as Bloomberg and LinkedIn, among dozens of others. In this phase, we also create new website(s), optimize existing ones, and create a positive content story through things like philanthropy.
The level of damage/risk, prescribes the necessary Digital Public Relations & Links program. Search Engine Optimization is a relative exercise. Our objective is to strengthen the positive digital assets to be stronger than the negative ones to outrank them in search. In most cases, this can’t be done without media mentions, quotes, and links.
In order to keep all moving parts on track, we’ll create the necessary project management collaboration with project dashboards, timelines, priorities, risks and detailed status updates.
We’ll continuously monitor search results for changes and adjust the campaign strategy as necessary. Monthly reporting will be delivered with a snapshot of the current search engine results pages and a detailed log of changes showing all progressions.