Simply stated, “Talking about SEO isn’t doing SEO.” SEO touches most aspects of a digital presence and content is no exception. If we don’t have the content – the consumable media – that our target audience seeks, how can we be seen in organic search?
As a digital marketing agency with roots in SEO, content is a natural and necessary extension of our support services. We can all talk about SEO and produce all of the reports we want, but it is the execution of those strategies and recommendations that move the ranking and search traffic needle.
From information architecture design to content audits, strategies, and calendars to translation and promotion we’re here to guide or step in at every step along the way to get that good stuff published, noticed, and generating traffic.
Like everything that we do, our content services are custom-tailored to your needs. Our Content Services below outline the high-level breadth of how we can help.
We have more than a decade of experience supporting our multinational clients with growth and optimization in various languages. Beyond multilingual keyword research and keyword targeting, we also handle site-wide translation and localization projects. English (US, UK, CA, AU), French (FR, CA), Spanish (ES, MX, US), German and Italian are among our recent projects. Ask us about yours.
In our opinion, a sound and optimized information architecture sit at the heart of the most powerful SEO Strategies. We love start-ups and major redesign projects because it is here – in consideration of how information is organized for humans and machines – that we can make an astounding impact for years into the future of growth.
Our content audits are usually preceded by Keyword Research and Keyword-to-Page Mapping. Through that process of identifying consumer demand and matching to existing content, it’s easy to see the gaps that need filling, the content that isn’t serving you, and content that needs an overhaul. Our content audits are technical and concise, with clear action items for growth.
The tools and skillsets of sharp SEO minds allow us to understand the marketplace, user-demand, and trends… precisely. Our content strategies and calendars leverage the richest of user data and market insights to make efficient, targeted use of your content creation resources (or ours).
We prefer to work with talented, focused, in-house teams on major copywriting projects. When this isn’t available, we have the resources to manage the project on your behalf. From Audit to Strategy to Calendar to Production to Promotion, we’re here to support you as needed to get your great things out of the idea-box, published, and performing.
Whether it’s managing your digital PR program, recommending one of our established partners to meet your needs, or providing education and guidance to your existing firm or in-house team, we’re here to help.