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For most clients, a comprehensive technical audit is where we start. It help us understand the current state of a website, and perhaps even more importantly, it reveals whether there are any glaring technical issues that may be getting in the way of attracting organic traffic. Here are some of the most impactful issues we've uncovered.

Here are five ideas I took away from World IA Day in Tampa.

The way a business comes across online can be considered a character of sorts, one with a backstory, motivations, and a personality all its own. But unlike a character that is contained within a book or a film, digital identity is the sum of scattered fragments that span multiple platforms, many of which are highly interactive. This circumstance makes having a coherent, well-considered digital identity all the more important for businesses.