Lindsay Perkin is a communications and growth strategist and the President & Founder of Keyphraseology. For more than 25 years, she has advised corporate and mission-driven organizations on digital strategy, SEO, content leadership, and operational systems that drive measurable results. Her work has contributed to more than $200 million in e-commerce growth and significant visibility gains for brands including Microsoft Office, REI, Xometry, EyeBuyDirect, and more than 100 other organizations.
Across sectors, Lindsay’s core strength is growth. She helps organizations expand visibility, increase support, improve efficiency, and strengthen internal alignment. Known for translating complex information into clear strategy, she partners with leadership teams to refine messaging, build durable systems, and focus effort on mission-critical priorities.
In parallel with her agency leadership, Lindsay serves on the Board of Directors of Felidae Conservation Fund, where she chairs the Communications & Outreach Committee. In this role, she brings a systems-level marketing perspective to science-based conservation, guiding strategy that strengthens public engagement, donor communications, and impact storytelling in support of wild felid research and protection.
Lindsay also contributes to wildlife and wildlands conservation through communications consulting and volunteer wildlife care. This combination of strategic messaging and hands-on rehabilitation experience informs her perspective on human–wildlife coexistence, public education, and science-led outreach.
She is currently deepening her environmental expertise through formal study in Environment & Sustainability at Royal Roads University, reflecting a long-standing commitment to ecological systems, lifelong learning, and advancing communications that serve both people and planet.
