Local SEO

Eric Wassell's picture

Hi all! As a team we put together the following how to guide to help our clients get set-up with Google+ for a local business. This stuff can be a pain to navigate, so we're sharing it here as well. We hope you find it useful!

Google+ Local affects search engine page results, Google Maps, reviews, and much more. It’s important to have access to your page in order to take full advantage of this powerful platform. Here's how to gain Google+ access for local business.


How do I find my Google+ Local page?

Kathryn Hillis's picture

Having an accurate and consistent NAP – which stands for name, address, and phone number – is one of the most important aspects a business needs to get right in order succeed at local SEO. It contains key information about your business that is spread across a vast local ecosystem.

Kathryn Hillis's picture

While most keyword research tools are effective on an international and national level, they can fall short when targeting a local search audience. Keyphraseology encountered that limitation while working with a garage door company. The client wanted to get found by people who live in the cities and towns they serve. We needed to know what motivated residents to search and which words were likely to be in their queries.

Lindsay Wassell's picture

Local search isn't a factor for all websites, but its importance among businesses with a local brick and mortar shop and/or location based keyphrase targets only continues to grow. My depth of coverage for local search factors in SEO audit has always been driven by the client need. Basically, I've previously added a section when relevant. Today, I've given local search a permanent home in the SEO Scorecard template. Instead of squeezing it in as needed, I'll simply pull it out when it is not needed.