Keyphraseology provides search engine optimization services to small and medium businesses. We help outstanding businesses to achieve the presence they deserve in the organic search results of Google and other search engines. Our work results in the additional qualified traffic and conversions that help businesses grow.

We invite you to contact us to see how we can help!


Lindsay Wassell

Lindsay, the Founder and President at Keyphraseology, has extensive experience in Internet Marketing and Search Engine Optimization beginning in 2000. She has worked as a Search Marketer in-house, as an agency employee (leading the MOZ consulting team), and now as a business owner herself. She has spoken to advanced Digital Marketing and SEO audiences at SMX, MozCon, SearchLove, Learn Inbound, The Inbounder, and the Microsoft Speaker Series.


Lexi Mills

Lexi Mills is a multi-award winning digital marketing expert, specialising in integrating PR and SEO at both a strategic and tactical level.

She has been part of core teams responsible for the communications, link building, marketing and investment strategies of clients and agencies for over eight years. She focuses on e-commerce, music and technology sectors. Working with start-ups, SMEs and big brands across the US, UK, Europe and African markets in both the B2B and B2C environment.

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Chris Rodney

Chris Rodney, our Client Project Manager, has worked in project management for almost 20 years, helping companies of all sizes to shape and then deliver their visions & solve their problems.

His international experience in a diverse set of industries and his approach to project management, team building, and team leadership set him apart from others in the field. His specialties include business process re-engineering and new product development.

Chris has maintained his Project Management Professional (PMP) designation since 2008.

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Kathryn Hillis

Kathryn Hillis is a digital marketer who specializes in Technical and International SEO. Since 2013, she has worked with SMBs and global brands to help them achieve organic search success in domestic and international markets.

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Gianluca Fiorelli

Gianluca Fiorelli started working as an SEO in 2004, after having previously worked in the Italian TV and Audiovisual industry. One of the best known International and Strategic SEOs, Gianluca has helped brands from every corner of the world like Iberostar,, Palladium Hotel Group, Go Overseas, Magoosh, and others reaching their success in organic search.

Conference appearances include: Mozcon, Pubcon, SMX, BrightonSEO, and International Search Summit. Gianluca is also the founder of The Inbounder, a biyearly Digital Marketing Conference held in Spain, which has quickly become one of the most acclaimed European conferences.

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Chelsea Strandlund

Chelsea is a true project specialist, working in conjunction with fellow Keyphraseology consultants to produce and execute client deliverables. Currently residing in Victoria, British Columbia, she is completing her Bachelor of Business Administration with a concentration in Marketing & UX Design.

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