Keyphraseology provides search engine optimization services to small and medium businesses. We help outstanding businesses to achieve the presence they deserve in the organic search results of Google and other search engines. Our work results in the additional qualified traffic and conversions that help businesses grow.

We invite you to contact us to see how we can help!


Lindsay Wassell

Lindsay, the CEO and Lead SEO at Keyphraseology has extensive experience in Internet Marketing and Search Engine Optimization beginning in 2000. She has worked as a Search Marketer in-house, as an agency employee (leading the MOZ consulting team), and now as a business owner herself. She has spoken to advanced Internet Marketing and SEO audiences at SMX, MozCon, SHARE, the Microsoft Speaker Series and has spoken and chaired Tech Media events such as Internet Summit.


Eric Wassell

Eric, Keyphraseology’s COO, has been an IT junkie since grade school. His love for all things techie has spawned a rewarding 15 year career in the technology field. He has managed and lead strategically focused teams from both the small start-up to the large Fortune 100 companies. Eric worked closely with Microsoft and has been responsible for ERP, Mail, Network, Virtualization, and more for every scale of business.

Eric also served in the United States Air Force for 5 years as a Security Police Officer and received the Air Force Achievement Medal, Good Conduct Medal and others.


Kathryn Hillis

Kathryn was born and raised here in Tampa, with some time spent studying and working in Colorado and abroad. She has a MA in comparative literature from the University of Colorado at Boulder, where she focused on political philosophy and French literature, and a BA in English from the University of Central Florida in Orlando. In January 2013, she passed the Google Analytics Individual Qualification (GAIQ) test.

Kathryn has been working as an Inbound Marketing Specialist at Keyphraseology since April 2013. Her favorite part of the job is digging deep into a website, uncovering even the smallest elements that could be holding it back, and providing a sustainable roadmap for the site to thrive.

Outside of work, she likes traveling, watching movies, reading, learning new stuff (especially languages), and exercising.


Kristal Roberts

Kristal Roberts is a Keyphraseology Inbound Marketing Specialist who loves what well-crafted messages and solid SEO strategies can do for online businesses.

With an extensive background in media, she has worked in news radio, documentaries, newspapers, blogs broadcast news and online news over the last seven years.

Kristal’s content has garnered millions of online views for ABC network affiliate WFTS, bringing in the highest traffic numbers in 2011 and 2012.

Her WFTS web team won multiple Edward R. Murrow Awards for contributions to ABCActionNews.com, naming the site the best large market news website in the southeast region of the United States.
Her combined experience in SEO and content building will help your site reach the users you want and propel you to the next level of success.