Pierre-Yves Quiniou is an SEO Analyst at Keyphraseology. He gained a Masters degree in Digital Marketing and E-commerce and has several years of experience in SEO consultancy. Pierre pursued a specialism in SEO because he was drawn to its transformative nature and potential to continually advance. He enjoys the balance his role offers between the technical and human elements of driving traffic, and the opportunity to learn about different businesses and industries. He has an affinity for experimentation and discovering new avenues for growth strategy.