When reporting to management and seeking the timely prioritization of SEO initiatives, consider presenting information in an impact/effort grid or chart. This presentation of information should be submitted in advance of senior strategic or resource planning meetings and any time a new SEO project proposal with development requirements is submitted.
Supplementing your SEO program proposals with an impact/effort grid shows your respect for development resources and your careful attention to optimizing efficiency. This representation provides executive management with a relative comparison of SEO projects to help with prioritization and provides a clear metrics for straightforward decision making.
I’ll be presenting this template among others at SMX East on October 8 in Manhattan during the Reporting & Scorecarding for Management session.