When I posted the SEO Audit Outline a couple of months back, I was thrilled with the response. People seemed to find it genuinely useful. Will Critchlow over at Distilled was stunned. What a kind statement!
Then I presented on the topic of SEO Auditing at the SEOmoz Seminar. People listened. And Tweeted. Wow!
I really do love to share what I've learned. If I can help you make your SEO Audits better and save you a little time while I'm at it, then great. Do I want to give away my Word document so you can download it and call it your own? No, not really. I'm a fan of the teach-a- man-to-fish vs give-a-man-a-fish concept. Believe me, it is going to be a lot more work to do it this way but I hope you'll see my efforts as worthwhile. So this is my plan... I'll cover each section, define the subsections I use, describe how I obtain the information, what it looks like when it is done and other nuggets that might be useful. Below is a list of what I'll cover. As each section is complete, I'll hyperlink the list so bookmark this page and check back every once in a while to see what is new.
SEO Audit Guide Outline:
- SEO Scorecard (with Updated Template)
On-Page & Content Optimization
- Keyphrase Targeting: (Methodology & Documentation)
- Title Tags
- Meta Descriptions
- H Tags
- Substantive & Unique Content
- Image Alt & Filenames
- Over- Optimization
- Site Architecture
- Crawling, Indexing & Technical Issues
- Search Guidelines & Spam Protocols
- Vertical Search
- Competitive Comparison
- Finishing Touches
Alright, enough talk about what I'm going to do. I'm off to work on updating that SEO Scorecard so I can get it live for ya tomorrow. In the meantime, happy auditing!