Reporting & Scorecarding for Management

Lindsay Wassell's picture

SMX East 2008 is just around the corner. Boasting three days of sessions, keynotes, and networking activities, SMX is an opportunity to mingle with some of the greatest minds in internet business. I’ve been attending search conferences for years, including several SMX events, and look forward to the opportunity to return the favor by sharing my knowledge and expertise with the search marketing community. I’m thrilled that SMX East will be my conference speaking debut. What better place to first take the stage than the greatest city in the worldwith the premier search engine marketing conference? I am truly humbled. I’ll be speaking at In House Day, a track focused on addressing the challenges of in house (as opposed to agency or consulting) SEO. The focus of my presentation is Reporting and Scorecarding for Management. I’ll share key learnings from my experience managing the organic search for nine distinct domains, many with their own Executive Leadership but all under a single Board of Directors. There are three key components in my Executive Management reporting regime;

  • Monthly Report (aggregate and by domain)
  • Scorecard (updated as often as monthly)
  • Impact/Effort Chart (for prioritizing initiatives)

The presentation will outline each of the above reports as well as key metrics and tips for the audience to leverage in complex multi-property reporting to an array of senior stakeholders. See you there!

Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.