Not Using Google Authorship? You May Be Missing Tons of Free Traffic

Kristal Roberts's picture

If you have been grinding tirelessly to come up with new post ideas as you work to build your audience, pat yourself on the back! It’s not an easy feat, and we here at Keyphraseology certainly commend you for your efforts.

Typing hands
Source: http://www.encharter.com/media/blogging-tips-for-marketers.jpg

However, while many consider content is king, we believe that growing your readership is what establishes the kingdom, as discussed in Brian Clark’s recent CopyBlogger piece here: (http://www.copyblogger.com/is-content-king/) So continuing in that vein, a simple, yet effective step you can work toward establishing dominion in your kingdom or erm, growing your digital presence, is Google Authorship.

What is Google Authorship? Not familiar with it? Here’s a quick review. Google Authorship allows for content creators to establish ownership of the content they produce by connecting their work with their Google+ profile. Essentially, your work that shows up in the SERPs is attributed to you through your Google+ account. Even if you’ve never heard of Google Authorship, at this point, you’ve likely seen it in action when using Google’s search engine. Take a look search results page for a “building a blog” search.

Google Search “Building a Blog” June 2014

Google Search for phrase "Build a Better Blog"
Source: Google Query: "Building A Blog"

Instant Benefits As you can see, “31 Days to Building a Better Blog: @ProBlogger” is a stand out among the search results. Google Authorship created a rich snippet for the link, showing an image of the author’s face, the author’s name and the number of members in his Google+ circles, in addition to the URL. This adds a lot of credibility for the user who sees a Google Authorship result in search engine results, as opposed to a typical text only link. From a purely visual standpoint, an image, a byline and the high number of Google+ followers likely adds to the perception that Darren Rose of ProBlogger is an author you can trust. He is putting his face and his brand “out there”.  That alone can do loads to establish a level of credibility. Many leaders in the SEO space have found that this simple change can result in higher click-through rates.

Cyrus Shepard's "Ugly " Google+ Photo Brings Beautiful Results

Cyrus Shepard, Moz article on Google+ pictures
Source: http://moz.com/blog/google-author-photos

SEO Expert Weighs in on Google Authorship Effect In 2012, Cyrus Shepard wrote in Moz’ blog that his “ugly Google+ pic” increased his traffic by 35 percent. http://moz.com/blog/google-author-photos/ Free traffic? Higher Click Through Rates? That’s a pretty huge deal. While we can’t promise that you will experience the same exact rate, research from Internet Marketing Inc. suggests Google Authorship can increase click through rates anywhere from 30 percent to 150 percent. Got your attention? An Internet Marketing Inc. infographic also discussed Google filing a 2005 patent for “Agent Rank”. This referred to popular and trusted “agents” (which was translated as authors) getting ranked higher in the SERPS. So what are you waiting for? If you don’t have a Google+ account already, create one here (https://plus.google.com/) and be sure to add your website. If you’d like a little guidance, see how to set it Google Authorship here: https://support.google.com/webmasters/answer/1408986. Once you’ve established your Google Authorship, another part of establishing that authority is building your G+ following. With 4.2 million followers, self-professed queen of Google+ and CEO of Girlfriend Social Amanda Blain offers a 10 step guide to developing a niche following on Google Plus here: https://www.viralheat.com/blog/2013/04/17/10-steps-to-developing-a-niche-following-on-google-plus/ Get cracking!

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