Technical SEO

The Audit BrainAchieve the presence you deserve in search and social.

Often, the best place to start in your journey towards a stronger internet presence is with your website. Get your house in order first, and your internet marketing strategy will have a chance to take flight. We offer a variety of audit-style assessments to help with just that.

SEO Audits & More
Keyword Research
SEO Scorecard
Technical SEO Audit
Local SEO & Citations Audit
Social Media Audit
Reputation & Mentions Audit
Link Audit
Content Audit
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Keyword Research

We will employ tested methods and best-in-class tools to deliver a successful keyword strategy for your website. Our focus will be on identifying the top keyword opportunities, low-hanging fruit, and defining a long tail strategy. We’ll also make clear recommendations on how to work these identified terms into your website for maximum effectiveness.

SEO Scorecard

Keyphraseology’s SEO Scorecards provide an executive snapshot of current SEO status and growth opportunity of your website. 3-5 key page types will be selected to represent each domain. These pages are assessed and scored on a scale of 1-5 for each of the most important factors of influence to search engine optimization.

Technical SEO Audit

Each Keyphraseology Technical SEO Audit includes an analysis and report of the on-page elements, URL conventions, site architecture, crawl-ability, and other opportunity areas. The outcome of implementing these recommendations is a solid website framework that works with you, not against you, when publishing content and working to rank for important keywords. An outline is detailed here:

Most Pressing & Valuable Changes

The top opportunity areas, as identified by the Technical SEO Site Audit and detailed throughout the document, are highlighted and prioritized for quick reference.

Indexation & SERPs

Analyzing the search results of your website in Google provides us with insights into health and opportunity areas to guide the direction of growth. In this section of your Technical SEO Audit we highlight noteworthy finds from within Google search results, look at some indexation methods, highlight opportunity areas for improved use of search real estate with rich snippets and look at Seeking Arrangements in relation to the competition.

Accessibility & Canonicalization

An important aspect of SEO is managing the way the search engines crawl and index your site. In this section we’ll look at robot directives, crawl inhibitors, duplicate content, canonicalized site versions, and expired content.

Redirects & Response Codes

There are important implications to how redirect and response codes are used, not just from a user perspective but from an SEO and indexation perspective as well. In this section we look at how your website is using redirects and response codes.

Code Efficiency

This section covers a couple of items that are particularly relevant to search engines regarding the way a website performs.

Information Architecture

Website information architectures are reflected in a variety of ways, including navigational structure, breadcrumbs, URL sub-folder structure, sitemaps, and various linking practices. As each page serves a purpose within a websites page-flow and navigation process, it is important to view all pages as a potential entry point from external traffic referral sources, such as Google.

Page Level Elements

Optimizing on-page content for the best keywords is essential to ranking effectively in the search engines. The principles covered below include a variety of important on-page factors to help improve ranking across the entire website such as title tags, meta descriptions and images.

Keyword Usage

Keyword Targeting is the art of identifying and prioritizing keywords that potential users type into search engines. A successful targeting strategy is based on competitive research, keyword popularity and relevancy measures of the website. We’ll review your keyword usage for improvement areas.

Local SEO & Citations Audit

Local search engine optimization is an extremely important element to your success online when brick-and-mortar businesses locations are involved. We’ll audit, in detail, the citations associated with your website for their compliance with local SEO best practices and verify the correctness of each with 10+ key local information sources (such as Google+, Yellow Pages, and others). This audit and report will identify and set the roadmap for correction and optimization.

Social Media Audit

Twitter, Facebook, Google Plus, and other niche-specific social media channels can play an important role in your business’s online presence and your ranking in the search engines. We’ll review how your company utilizes social media to engage an audience, foster community, and grow traffic. We’ll note the successes and failures of your local competition as well as identify businesses around the country, in your line of business, as actionable examples of those doing this well.

Reputation & Mentions Audit

How your brand is discussed online, and how those mentions appear in the search engines can have a significant impact on your website’s traffic and conversions. We’ll review the existing mentions of your brand and surface the items requiring attention. We’ll outline a strategy for addressing these mentions, both in how they’re addressed online and how we ease them lower in the search engine results pages.

Link Audit

Links are an important factor in a website’s mix of marketing assets and search engine strength. Business owners need to tread carefully, however. As much as a quality link can help a website’s ability to rank, a poor quality link can damage that website’s ability to rank even more. We’ll carefully review your current links and determine if a link removal campaign is necessary.

Content Audit

Content and the promotion of that content are integral aspects of a successful SEO and website marketing strategy. Your Content Audit evaluates what you are doing today to create interesting and valuable web content, promote that content, and connect with your target audience online. This includes written content, images, video, and every other digital asset. We’ll review what your website is doing for content today in relation to local competition and comparable businesses nationwide.