Guest blogging can be a great way to build awareness and traffic to your website. Everybody is an expert at something, so why not you or another representative of your brand? It is tough to provide superb concepts and content all the time. As such, well written and unique blog format content is at a premium. You can bring a unique perspective and fresh ideas to someone else’s already incredible website.

The importance of quality content as a key internet marketing strategy continues to grow. In today’s web it isn’t enough to simply have a presence. You need to be truly superb and create things that people (more than machines) will love. You need retention, engagement and sharing. By contributing to someone else’s website as a guest blogger, they have one less piece of fresh content to write themselves. You get awareness, traffic, and usually earn at least one above-board link.

MyBlogGuest is a community that facilitates the relationship between blog and guest blogger. It connects experts with content to share with websites who need content. Ahh… a match made in heaven.

I’ve been playing around in the system for a month or so now. The how-to documentation isn’t great, or maybe it is just that it is hard to find. Either way, I’m sure that will improve with time and Ann Smarty, the site’s founder, is really responsive to emails in the meantime. Given that I’ve just gone through the learning curve, I wanted to take a few minutes to jot down the things that have made a big difference to my effectiveness in the community.

1. Image Placement
For each post that you submit to MBG, an image is required. It is common practice to use an image with a Creative Commons license. I find Flickr’s database of CC images really easy to use. Even though website owners know to expect an image with each post, it seems to make a big difference in the number of offers received if that image is visible in the preview.

Four human editors set the preview length when reviewing each article. As a general rule, the first two sentences are used and they try to include an image. Help them out by ensuring that your image placement is near the top of the article.

2. Thumbs
Website owners seem more likely to give you offers if others appear to trust you. This isn’t surprising, but it is an important note. You need to get some thumbs up. Sound internet marketing logic would dictate that if you are superb as a writer or publisher, others will take notice and give you the kudos. Thumbs aren’t quite that clean. You’ll get moving a lot faster if you simply ask satisfied partners for a thumbs up. If they published your article and were happy with it, drop them an email and ask for the thumbs up.

3. Search & Suggest
Sure, you could sit back and wait for great websites to find your post and make an offer. You’ll get your content published on some great sites this way. You can also find websites who are registered with MBG simply by searching the handy system. Find sites that match your topic needs have posted from MBG in the past and have a decent “blog power” score. Take note of the usernames that represent each of those sites your identified. From your article (that is live in the gallery) you can ‘suggest’ your article to them. Great sites who might not of noticed your content otherwise will now be placing offers.

4. Respond to Forum Requests
Not everybody uses MyBlogGuest in the same way. Some website owners are constantly on top of whats new in the content gallery. Some website owners don’t engage in the community unless a writer makes a suggestion to them directly. Others prefer to strike a deal that starts in the forums.

5. Some Like it Hot
If your article is identified by the MBG editors to be one of the current best, you’ll be ‘pinned’. A pinned article stays at the top and gets a little flame icon.

Editors evaluate articles based on the following criteria:
- Quality of the content itself (no grammar errors, good style, logical structure)
- Images or video in the text (images should be CC-attributed)
- No self-serving link abuse

Looking for more tips? Ann wrote a great post on what defines an excellent guest post, here.

A single pinned article is a great way to attract attention to not only that specific article but to your other posted articles as well. If you end up with a dozen decent offers on a single article, you can always try to divert some of that love to other articles. You can use the suggest tool or a system email to reach out and suggest something else.

Hopefully these tips will help you get in there and hit the ground running. Happy guest blogging!

• 

I have several exciting speaking gigs on the calendar for the next few months. Take this as your official invitation to come out and say hello! I’ll do my best to make each session rock.

SHARE Orlando (Disney!!)
August 7-12th 2011
Orlando, FL

SHARE is an association of computing professionals that has been around since the 50s. This event draws several thousand IT attendees, usually from enterprise scale businesses with gigantic computing needs.

I’ll be presenting an overview on SEO with a healthy dose of tips for enterprise scale solutions. Come see me at Disney on August 9th if you’re looking for an SEO 101 for enterprise scale IT.

BlueGlass TPA
September 26-27th 2011
Tampa, FL (waterfront!)

This is going to be awesome. I attended the last BlueGlass conference in Tampa and it was a blast. Even though I was a very new mom of twins and a little sleep deprived, this event kept me awake and engaged. The speaker lineup at BlueGlass events is always entertaining and the content brain bending. I’m honored to be a part of the crew this year on the live audit panel. Can’t wait!

There are only 50 tickets for BlueGlass TPA. Yikes! Don’t dilly dally.

Digital East
September 28-29th
VA (District of Columbia)

These events are informative, fun, and amazingly affordable (<$350). I spoke at a sister event a few months ago and had a great time.

I’m chairing the Search Marketing PreCon and have some awesome speakers lined up (more to come on that). In addition to helping put this one together and introducing folks as it is their turn to present, I’ll be giving my own presentation on “Content Types – Beyond the Web Page”. This is my favorite topic lately. The search engines are eager to rank content types like video, local, images, news, and more than a dozen others. It is often easier to rank one of these alternate media types for a given keyword than it is to rank a traditional web page. Anyway… come to the Digital East or Internet Summit PreCon to hear the preso.

Internet Summit
November 15-16th
Raleigh, NC

This conference is put on by the same folks as Digital East (above). The PreCon outline is the same but the speakers will differ a bit.

I hope to see you at one, two… heck why not check out all four? Don’t care to see me? There are a ton of other conferences around the world in the last half of 2011.

Lindsay

• 

The summer season is in full swing and while you could always go to the beach or the pool or the lake to cool off, I have a better suggestion, how about hitting an Internet Marketing & SEO conference?  Sure, there are not as many fruity drinks with little umbrellas in them, but there will be air conditioning!

The past few months have been busy with some really interesting conferences.  Hopefully you were able to take advantage of our Internet Marketing & SEO Conferences list to find a conference to attend.  However if you, like me, have been so busy with work and life in general that the past few months have been a blur, fear not!  Some of the year’s best and most interesting conferences have yet to come!    Here is a quick look at some of the exciting conferences scheduled for the next quarter.  This is just the short and sweet of it; please visit our full list here to get the bigger picture and complete listing of conferences.

North and Central America have some interesting and informative conferences coming up, from Kauai to Boston you have some great opportunities to get out and get your learnin’ on!  Here are a few coming up in the next few months:

SEOmoz, MOZcon :  Starting on July 27^th-28^th this 3 day event offers some informative insight and training in SEO and online marketing.  Sessions will include topics on keyword research, advanced SEO tactics, content strategy, marketing and analytics.

SES, San Francisco: This conference runs from August 16^th-18^th and covers topics in Search Marketing, keyword research, local advertising, mobile engagement, link building, duplicate content, multiple site issues, online video, site optimization and usability.

BlueGlass TPA:  This is a 2 day internet marketing conference in in sunny Florida.  This event will focus on topics such as Link Building Tactics, PPC Tactics, Web Analytics and Conversions and SEO.  Expect to see a certain redhead you know (Lindsay!) there; she will be speaking at this conference!

Digital East 2011:  This is a 2 day conference focusing on Social Media, Mobile, Cloud, Analytics, Big Data, Search, Online Advertising, Ecommerce, Email and much more!   This year there will be some pre-conference workshops, which will offer more focus on some of our industries top areas, including Social Media, Search and Analytics.  Lindsay will be chairing the Search workshop!  Sign up to attend, it would be great to see you!

Internet Summit 2011: Put on by the same folks from Digital East.  Expect to get some valuable insight on all things digital…from Analytics to SEO.  Be sure to take advantage of the pre-conference workshops, they are packed with some great information!  Be sure to say hello to Lindsay over at the pre-conference Search workshop!  She will be sharing all her ninja Search skills!

Next up on our tour of upcoming conferences take us to Africa.  There have been only a couple of Internet conferences here all year, and (so far) there is only one left for 2011.  If you are in Africa or have been thinking of attending a conference there, you have one shot left this year!

Social Media World Africa 2011:  3 day conference in August will cover topics on Media, Advertising, Copywriting & Publishing Services.

Are you going across the pond this summer?  While the UK & Europe have a slightly slower 3^rd quarter, there are still some great conferences to take advantage of.  Sure, going to a conference during your family vacation may not seem like a great idea at first, but I have 2 words for you, “write off”.  You’re welcome.

ad: tech London:  This is a 2 day event where the seminars are more focused and content is streamed into topic-driven theatres.  The Theater topics include, Reach & Target, Measure & Analyze, Creative & Innovative, Research & Insight, Engage & Convert and Branding & Content.

SMX Stockholm:  Go for the meatballs, and stay for the conference!  This is a 2 day event on all things optimization.  With topics covering Social Media Marketing – Killer Tactics & Tactics That Get You Killed, Site Architechture, Link Building, In House PPC and SEO you are bound to walk away with a few gems (and an ABBA cd).

The Middle East and Asia have a very busy 3^rd quarter in regards to Internet and SEO Conferences, especially in the month of September.  Here are a few to pique your interest.

Ad:tech, Singapore:  This is a 2 day event covering topics on topics on Email and Social Media Integration, Transitioning from Traditional to Digital Advertising, Converting Your Web Traffic Data into Profit and Blogging.

SES, Hong Kong:  2 day conference covering topics on PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization and usability.

South America is weighing in with just one conference for the entire 3^rdquarter.  If you find yourself near the amazing beaches and culture of Sao Paulo this summer, consider popping in for a quick session or presentation…your business will thank you.

ExpOn 2011:  This is a 2 day conference focusing on PPS, SEO, Marketing, Web Analytics, Social Media and Link Building.  This will be a large scale event promising over 1200 professionals and over 40 presentations.

All in all there are some terrific conferences pertaining to our industry happening all over the world.  And while I wouldn’t blame you for hitting the beach instead of hitting your local convention center, going to a conference means you stand to gain more than just a sunburn and a hangover.

“Don’t wait until everything is just right. It will never be perfect. There will always be challenges, obstacles and less than perfect conditions. So what. Get started now. With each step you take, you will grow stronger and stronger, more and more skilled, more and more self-confident and more and more successful.”  Mark Victor Hansen

• 

It’s been a busy few months here at Keyphraseology!  With so many conferences and events going on, we have been moving at lightning speed trying to keep our list as current as possible.  The response so far to our SEO and Internet Marketing Conferences list has been wonderful, and we are just tickled to be able to offer the resource.  Thank you to those who have contacted us about conferences not listed.   If you know of an event going on and it’s not listed here give us a shout, we would be more than happy to post the information.

Some of the recently added Q2 conferences include:

•WEBIST in Noordwijk, Netherlands – May 6-9: This is a 3 day event with sessions on Internet Technology, Web Interfaces and Applications, Society, e-Business and e-Government, Web Intelligence and Web Security.

• Marketing to Digital Divas in Toronto, Canada – June 8-9: This 2 day event is about leveraging your digital media to reach and engage with the top consumer of online goods…the all mighty woman. The agenda covers topics on social web, local digital, interactive promotions, blogging and marketing.

• Creative Summit in Skellefteå, Sweden – June 15-16: This is a 2 day summit for all you digitally creative types…  IN SWEDEN!

• SEO Pro in Boston, MA. – May 16-17: This is a 2 day event focusing on advanced SEO practices.  There will be some insightful speakers from industry experts covering topics on link building, SEO tips and tricks, analytics, HTML5 and social media.

If you’re still looking for ideas, check out our list of more than 100 SEO & Internet Marketing conference listings in 2011 by region:

• North & Central America
• UK & Europe
• Africa
• South America
• Middle East & Asia
• South Pacific

Q2 is a great traveling quarter!  Are you packing up and heading out to a conference?  Tell us where you’re headed!

Safe & happy travels!

• 

Hear Ye, Hear Ye!  It’s finally here!  After many, many, weeks scouring the internet we have compiled a lengthy list of all the wonderful SEO and Internet Marketing conferences happening across this big ball we live on.  From New York to Shanghai, there are conferences and events that are planned…and we have them all listed here for you!  Attending industry conferences is a great way to learn and grow.  It’s a place to pick up new tricks and tools of the trade and can even jump start a great new idea or give a fresh outlook on a stale habit.  On the flip side, conferences are a great reason to travel for business.  Have you been dying to visit Barcelona?  Find an interesting conference there, book it and then write it off, it’s a win win!

We invite you to take a peek at what we have complied.  The conferences can be found under the “conferences” tab at the top of the page or by clicking on this handy link.  They have been categorized by location and you can use jump links to see things by month. There are quite a few scheduled all across the globe, hopefully you find one (or three, or five) that are of interest!

Cheers!

• 

Thank you to all who submitted your application for the Pro Bono SEO Audit for a Great Cause!  It was inspiring to read about all of the great non-profit charities out there making a difference every day.  It’s very selfless work that you all do, and I want to send a big “Thank You” to all!  This wasn’t an easy selection, but we have a winner!!

Introducing Women’s Bean Project of Denver Colorado!  It’s truly amazing what a handful of beans can do.  These beans have healed souls, given hope, created relationships, inspired ingenuity and most importantly, empowered impoverished women.  This powerful charity was founded by Jossy Eyre in 1989.  Then she was working at a Colorado shelter, but saw that while the shelter kept the women safe and temporarily off the streets, it didn’t empower them to make a change to break their cycle.  Eyre bought $500 worth of beans and put two homeless women to work…the beginning of a new beginning.

Women’s Bean Project is designed to provide a stepping stone for women who are struggling.  Many of these women are homeless; some have battled abuse and incarceration.  They are taught life skills such as relationship building, job readiness, computer skills, marketing and customer service.  The women at Women’s Bean Project create amazing gourmet delights, such as soup mixes, spice rubs, brownie and cookie mixes, teas and marinades, as well as a line of handmade, limited-edition jewelry. You can order all these yummy and beautiful items online at www.womensbeanproject.com

When these special women leave they have the skills needed to make positive, lasting, life enhancing changes in their lives…all because of a few beans.

Thank you to Women’s Bean Project for all that you have done and continue to do!  It will be such a thrill for Keyphraseology to help such a deserving charity.

It was so hard to choose only one charity for this Pro Bono site audit…so we decided to make it an annual thing!  We will announce later in the year when we will be accepting applications again.  If you are or know of a charity that would benefit, please check back in late 2011 for our next announcement, or you can “contact us” and we will get back to you when the time comes!

• 

Local search isn’t a factor for all websites, but its importance among businesses with a local brick and mortar shop and/or location based keyphrase targets only continues to grow. My depth of coverage for local search factors in SEO audit has always been driven by the client need. Basically, I’ve previously added a section when relevant. Today, I’ve given local search a permanent home in the SEO Scorecard template. Instead of squeezing it in as needed, I’ll simply pull it out when it is not needed.

There is NO WAY that I could have put this succinct of a list together without David Mihm’s Local Search Ranking Factors report. I attribute him and the ranking factor report’s contributors for the knowledge, organization and language that have driven today’s SEO Scorecard addition.

Here is a screenshot of the excel file with Local Search Optimization added.

It is long, I know. If I was presenting this to an executive as a summary, I’d probably shrink it up to display just the four main categories. I’ve done my best to cover the most important elements only, and to combine factors into one line where possible. Here is a list of the additions to the scorecard.

Google Places Page

• Optimum Categories Selected
• Product/Service & Location Keywords in Description
• Local Area Code Phone Number
• Unique Phone Number
• Visible Address in Target City
• Unique Address
• Associated Photos
• Canonicalization (1 Listing per Location)

Landing Page for Google Places

• Local Area Code Phone Number Present
• Full Local Address Present
• City + State in Title Tag

Off-Page/Off-Listing Criteria

• Data Provider & IYP Citations (IYP stands for Internet Yellow Pages. I had to look that one up)
• Local Links & Citations
• Local Keywords in Backlinks
• Quality/Quantity of Reviews

General

• Product/Service Keywords in Business Name
• Location Keywords in Business Name
• Physical Address in Place of Search
• City + State in Most/All Title Tags

Head on over to the SEO Scorecard page to download the updated version.

If you are looking for information on why each of these factors are important and how to assess them, check out David Mihm’s site.

If you are still looking for a Halloween costume, don’t forget to check out our 9 SEO Halloween Costume Ideas.

Happy Scorecarding!

• 

Hard to believe, but there isn’t a great list of Internet Marketing and SEO Conferences out there. So I figured, what the heck, may as well collect it myself and post it here on Keyphraseology. Whether you are looking for speaking gigs, sponsorship and exhibitor spots, or to pursue your own continued education it looks like 2011 will have some nice opportunities. Check out our list of Internet Marketing & SEO Conferences in 2011.

Oh, and in case you missed it, we’re offering a Pro Bono SEO Audit package to one non-profit. If you have a great cause that could use some more traction in the search engines, this is your opportunity to get it for free!

• 

Still don’ t know what to be for Halloween? If you’re into SEO, maybe one of these nine ideas will inspire you!

1. Decomposing Jeeves

Remember Ask.com’s Jeeves? He left the scene four years ago at the Jeeves Retirement Party in NYC (who was there with me?! SES ’06 FTW!). He was actually encapsulated in a carbonite grave and transported out by Stormtroopers, a method in which I don’t believe allows for natural decomposition. Details aside, ‘Decomposing Jeeves’ would make for an excellent costume that combines the classic gore of Halloween with your inner search geek. I’m told Matt Cutts went as Zombie Jeeves a few years back, so you’d be in good company.

This one is easy and comfortable. Plus, what guy doesn’t look good in a suit?

(Though he seems very nice, I’ve never met the gentleman in the photo. It is also more than likely that he is not a search geek and has no idea who Jeeves is. View the image attribution.)

2. Link Ninja

This is as easy as they come and could definitely be thrown together day-of. I don’t think I’ve ever entered a Halloween store that didn’t have a ninja outfit. Plus, ninjas are cool.

3. Traffic Director

When I was an in-house SEO my team and I dressed up as Traffic Directors. We wore hard hats and orange vests for the costume, but the real fun came in decorating our corner of the office.  There were traffic lanes on the floor between cubes (easy to create with colored tape), traffic cones, and SEO street signs. We also used police tape to section off some areas. A few well-placed road flares can also jazz things up nicely.

I don’t remember now what the signs we used were, but I do have a few fresh new ideas for ya.

• “CRAWL SPEED LIMIT 60 S.B.R”
• Do a “Disallow: /road-closed/” in the shape of a road closed sign.
• Instead of a detour, do a “301 Redirect” with an arrow.

This is a great option for a large team. The more the merrier!

4. Google Instant

Don’t feel like putting in the effort? Just go around finishing everybody’s sentences and call yourself Google Instant!

5. Roger MozBot

If I didn’t work from home, I think this would be my 2010 Halloween costume.SEOmoz‘s Roger is just so darn cute. Expect to spend a lot of time in the garage figuring out how to make this one! If I were putting it together for myself, I’d get dryer hoses from the hardware store for the arms and legs and paint them silver. For the body, I’d want something flexible so would seek out silver fabric and sew it around two circular objects (think small hula hoops). Drop me a line if you want more ideas.

I didn’t take this picture either. Here is the image source.

6. Linkerati

Think paparatzi, except you’ll add a computer mouse around your neck.

7. Duplicate Content

Duplicate content is one of my personal favorite topics, for obvious reasons. My own duplicate content babies are going as Raggedy Anne and Andy this year (eeek! can’t wait!).

Duplicate content is a fun Halloween costume solution for SEOs, especially if you are a closet geek. The beauty of this costume is that you and a friend can dress up as whatever you want and call it duplicate content. To your non-SEO love interest, you can say “We’re Sexy Angels <wink>,” or whatever. To your like-minded SEO buddies you can say “We’re Duplicate Content!” See how that works?

(Here is the image source on this one.)

8. Black Hat / White Hat

If your dressing up with an SEO friend, one could be the white hat SEO, the other can be the black hat SEO. If you don’t have any friends, you could go as both with a hat like the one pictured on the left.

Any kind of hat could work, really. If you are a women, you could even do a fancy horse race day hat to add a touch of class.

I got this image from an online costume store: image source.

9. SEO Auditor

This would be a Keyphraseology blog post unless it included something about audits. You could go as an SEO Auditor (think nerdy tax auditor). Carry around a clipboard and issue citations. For example, how about a duplicate content citation when you spot 2 people wearing the same costume?

I’d think up a bunch of possible citations and print them up a head of time to make it seem more official and legit.

Sounds like fun to me. :)

Bonus: SEO Office Group Game Idea

How about ‘linkbait’? Contestants will ‘go fish’ in search of the highest PR catch. All you need is a blow up kiddie pool, some toy fishing rods, and floating fish. You’ll mark the bottom of each fish with a PageRank score and award a prize for PR 10s and 9s.

(image source)

For more ideas, check out my friend Rob’s post from last year.

• 

Before I get into how I review Keyphrase Targeting in my SEO Audits, I need to cover my methodology. Keyphrase Targeting  is one of those artsy aspects of SEO. It requires gut, creative thinking, and un-common* sense. Today, I’m going to try to describe the mess that goes on in my head on this front. I’ll get into how I put my thoughts and findings on paper for a client audit in my next post.

* Am I the only one bothered by the phrase ‘common sense’? If good sense was ‘common’, wouldn’t we all have it? Uncommon sense FTW!

Keyphrase Targeting is the art of identifying appropriate keyphrases and implementing them effectively.  I’d say that kick @$$ keyphrase identification is based on three core elements;

3 Core Elements in Identifying Keyphrases

Lets chat about each.

Defining a Topic: What is your content about?

I’m going to use a website that I have no affiliation with, Change.org, to illustrate some of my points today. Change.org is a for-profit social media machine that helps raise awareness for the causes of non-profit clients. One of the causes they focus on is ‘human trafficking’ and they do so on a sub-domain at http://humantrafficking.change.org.

This section of the website is about human trafficking and more importantly, putting an end to human trafficking. They get deep into the topic with news pages which capture the long tail, but the focus on human trafficking of this hub page  makes good sense. There is room, however, to better define the topic for improved SEO.

I try to pull myself away from the domain  I’m assessing, because I don’t want to trap yourself in the same box that they are stuck in. I take a ‘break’ and grab a coffee. I think hard about the topic without distraction. I try to ask myself questions to inspire creative and free-flowing thought.

Here are a few questions that I’d explore for this topic.

• What is human trafficking, anyway?
• Do I have any personal experience here? Do I know anybody who has?
• Have I see any movies/TV shows that depict this topic?
• What has been on the news lately?
• What things would be included in category of human trafficking? What would be excluded?
• For what purposes are humans trafficked?
• Is this a domestic issue or an international issue?
• What motivates the criminals who engage in human trafficking?
• What demographic groups (sex, age, race, etc) are most susceptible?

The result would be a scribbled mess of notes and keyphrases.

I take those ideas/concepts and explore them further with tools like Quintura. (I may be the only SEO that uses this tool, but it is one of my favorites for brainstorming and discovering related terms. Try it out.)

Just so we’re clear, the process I’m taking you through here is not ‘keyword research’. This is simply the high level assessment that helps me understand if they are in the ball park with keyphrases targeting. Do they get the concept? Do they speak about their topic in a way that it is spoken about by their target audience?

Once I feel like I have a good sense of the topic and the keyphrase neighborhood in which it resides, I take a quick look at actual search traffic.

Query Demand:  Is anybody interested in that?

In general, there seems to be a healthy search volume for the keyphrases surrounding human trafficking. That is a good start, and speaks to the awareness already established. In my next post on keyphrase targeting, I’ll get into an assessment and determination of what the keyphrase target for this page is. Today, for our purposes, I will simply say that there are two equal keyphrase targets.

• Human Trafficking
• End Human Trafficking

Based on some quick keyword research, people seem to be looking for the general term ‘human trafficking’ plus ‘statistics’, ‘victims’, ‘stories’, ‘facts’, and even and action word… ‘stop’. These guys are on the right track. This page is on target, yet so far from it’s potential search traffic.

Here is a screenshot of the SEMrush.com data for human trafficking.

I’d recommend that they try to target human trafficking as their primary target, purely for the volume it represents, then target a couple of the other terms in the above list. Go ahead and brand the page VISUALLY with “End Human Trafficking” or perhaps “Stop Human Trafficking” (which is the more popular synomym phrase) as they already do, but use heavier hitting terms for the search engine influencing parts of the page.

This is a quick look at what they do now for the visual branding.

There is also a lot of interest in the related or subset topic of slavery, another possible targeting area.

All in all, yeah… people are interested in the topic and the site covers it well. They do need to do some work on keyword research and keyphrase targeting on a page-by-page basis.

SERP Competition: Who else is trying to eat your pie?

The first place to look for competition in the search engine results is Google. Who is ranking? Why? Do they deserve to be there, or does your client have a stronger claim to the position (from a content and intent perspective)?

The above is just one query example. I’ve dug into the pages and feel like change.org deserves to rank higher than some of the other folks. I also look at the competitive SEO metrics (at a high level) and see how possible it is from a keyphrase targeting perspective.

What on earth was that, Lindsay? :)

In order to show you how I evaluate a website’s Keyphrase Targeting, assign it a score in the SEO Scorecard and document it in an SEO Audit, I first had to share some of my methodology. In the next post, I’ll show you what to do with the mess of brainstorming we’ve done here today.

In the meantime, happy auditing!

•