SEO Impact/Effort Grid Template

by Lindsay on September 25, 2008

When reporting to management and seeking the timely prioritization of SEO initiatives, consider presenting information in an impact/effort grid or chart. This presentation of information should be submitted in advance of senior strategic or resource planning meetings and any time a new SEO project proposal with development requirements is submitted.

Supplementing your SEO program proposals with an impact/effort grid shows your respect for development resources and your careful attention to optimizing efficiency. This representation provides executive management with a relative comparison of SEO projects to help with prioritization and provides a clear metrics for straightforward decision making.

I’ll be presenting this template among others at SMX East on October 8 in Manhattan during the Reporting & Scorecarding for Management session.

SEO Impact/Effort Grid Template Download

    { 4 comments… read them below or add one }

    Peter Wyspianski June 10, 2010 at 1:32 pm

    Lindsay,
    Not sure if it just me, but it looks like the .xsl file is “blank”

    Reply

    Lindsay June 11, 2010 at 11:29 am

    Hi Peter – Should be working now. Give it another try.

    Reply

    Daniel August 20, 2010 at 9:57 am

    Hi Lindsay,

    Been looking through your xls files and they are great. I was just wondering if you could explain how the SEO Impact/Effort Grid worked in a bit more detail?

    Thanks

    Reply

    The Pakistani Blogger November 28, 2010 at 12:28 pm

    Hi Lindsay,

    These SEO Excel Sheets are worth and best for running SEO project. I really need it and I am searching for such sheets but not find . Thanks for sharing and please add some more like from Starting to finishing level.

    Regards,

    The Pakistani Blogger

    Reply

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