SEO Audit Guide: Section by Section

When I posted the SEO Audit Outline a couple of months back, I was thrilled with the response. People seemed to find it genuinely useful. Will Critchlow over at Distilled was stunned. What a kind statement!

Then I presented on the topic of SEO Auditing at the SEOmoz Seminar. People listened. And Tweeted. Wow!

I really do love to share what I’ve learned. If I can help you make your SEO Audits better and save you a little time while I’m at it, then great. Do I want to give away my Word document so you can download it and call it your own? No, not really. I’m a fan of the teach-a- man-to-fish vs give-a-man-a-fish concept. Believe me, it is going to be a lot more work to do it this way but I hope you’ll see my efforts as worthwhile.

So this is my plan… I’ll cover each section, define the subsections I use, describe how I obtain the information, what it looks like when it is done and other nuggets that might be useful.

Below is a list of what I’ll cover. As each section is complete, I’ll hyperlink the list so bookmark this page and check back every once in a while to see what is new.

SEO Audit Guide Outline:

• SEO Scorecard (with Updated Template)
• On-Page & Content Optimization
  • Keyphrase Targeting: (Methodology & Documentation)
  • Title Tags
  • Meta Descriptions
  • H Tags
  • Substantive & Unique Content
  • Image Alt & Filenames
  • Over- Optimization
  • URLs
• Site Architecture
• Crawling, Indexing & Technical Issues
• Search Guidelines & Spam Protocols
• Linking
• Vertical Search
• Competitive Comparison
• Metrics
• Finishing Touches

Alright, enough talk about what I’m going to do. I’m off to work on updating that SEO Scorecard so I can get it live for ya tomorrow.

In the meantime, happy auditing!

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