Blog

Reporting & Scorecarding for Management

by Lindsay Perkin on September 5, 2008

SMX East 2008 is just around the corner. Boasting three days of sessions, keynotes, and networking activities, SMX is an opportunity to mingle with some of the greatest minds in internet business. I’ve been attending search conferences for years, including several SMX events, and look forward to the opportunity to return the favor by sharing [...]

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SEO Class Rocks

by Lindsay Perkin on August 1, 2007

This week I attended SEO Class in NYC, the hands-on search engine optimization workshop hosted by a handful of the search industry’s greatest minds. Todd, Brad, Michael, Greg and Brett gave it up to an intimate group of students in an interactive setting. Todd gave an excellent whirlwind presentation on SEO Tools that had me installing and bookmarking like a mad woman while [...]

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You Don't Know Foo

by Lindsay on June 29, 2007

You don’t know foo, and niether do I, so I did a little digging to uncover what all the foo is about. Foo Camp is an annual invite-only unconference hosted by O’Reilly, complete with a totally-Tim-hosted Foo Bar. This year the conference was held June 22-24 and saw 250 talented participants who do interesting work [...]

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Bone Marrow and Sweden’s Longest Border

by Lindsay on June 29, 2007

As SEOs, understanding the user intent behind a search query is important stuff (What is Java, anyhow?). I often browse through Google Trends and am intrigued by the results. Last night I checked in with Google Trends, to marvel at the latest buzz in cyber space, and saw an interesting result. The keyphrase ‘bone marrow’, [...]

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Leveraging Linkedin for SEO

by Lindsay on June 28, 2007

Sadly, Linkedin links no longer pass value. (6/2008) Helen of non~linear creations wrote a great article earlier this week about Effective Marketing on Linkedin. Linkedin is frequently critiqued on it’s value as a social networking tool, but with 11 million users (Really?!) they must be doing something right. In her article, Helen speaks to a number [...]

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Humbled by SMX Seattle

by Lindsay on June 6, 2007

It’s late on Wednesday night, as I contemplate this week’s experience at SMX in a Seattle hotel room. SMX Seattle was everything I love about SES New York, times ten. I am both humbled and inspired by the intelligence and passion of old and new friends who make a living in the realm of SEO, SEM, SMM, and [...]

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